Questions and debates about the end of anthropology are highlighted here for their potential value in revealing what the ‘crisis talk’ in the discipline really means, and what it may be masking. In this article the reader is invited to reflect on several questions: about anthropology as a discipline or as a praxis; about how anthropology can be not just revitalised, but revolutionised; about the place of ethnography in anthropology; and, the quest for distinction and the accumulation of disciplinary capital. More broadly, this article deals with the restructuring of anthropology within a context of continued imperialism.